Barbie's New Career

I stumbled upon this article on the BBC the other day.

It seems Barbie has gone geek with a new career as "computer engineer". And this is her new look:


"The new doll is decked out in black spangled leggings and a lime-green fitted tunic patterned with binary code, worn under a slinky waistcoat, with saddle-stitching detail. The ensemble is topped off with the requisite hot-pink accessories: glasses, watch and shoes. To emphasise her innate "techiness" she carries a pink laptop and sports a Bluetooth headset. "

Now, I get what they're trying to do here with getting young girls interested in a career in IT, a largely male-dominated field, but I mean...its just.....well....COME ON PEOPLE. There's no way I can take this seriously.

Apparently "computer engineer" Barbie's message is "You can still be trendy and work in a geeky environment" Yes, I absolutely agree.


I'm just not sure Barbie was ever destined for a career in IT...

What do you think?

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